Practice Made Perfect was founded by John Morgan in Orlando, Florida in 1998 as a result of the advertising success he experienced with his own firm of Morgan & Morgan. Having a relentless commitment to advertising, John has created one of the largest and most successful law firms in the country. John is considered a visionary and a marketing giant by his peers.

A brief overview of the history of Morgan & Morgan:

Morgan & Morgan was founded in 1988 by John Morgan. Known initially as Morgan and Colling, the firm began with three attorneys, two case managers, and a receptionist. Originally handling only general negligence and workers' compensation cases, the firm began to develop a reputation for aggressively taking on the insurance industry on behalf of its clients. The firm's now famous motto, “For the People”, began in those early days.

By 1992, the firm had grown to eight lawyers, ten case managers, and a large support staff. Now known as Morgan & Morgan, the firm has added a third specialty area, medical malpractice litigation, and begun to develop a well known affinity for trying cases before juries and most often returning outstanding success for their clients.

It was John Morgan's vision to build the very best plaintiff’s trial firm, not just in Orlando, but in the entire state of Florida. By 1995 the firm had grown to 25 attorneys and its Tampa office had opened and flourished.

By 1999, with over forty attorneys and 40 case managers, the firm was actively involved in mass tort litigation across the country as well as being at the forefront of developing the nursing home litigation field in Florida.

As the new millennium begins, Morgan & Morgan now has 86 attorneys, 69 case managers, and employs a professional support staff of over 450 men and women, all dedicated to one common goal…“For the People”. As the largest plaintiff’s personal injury law firm in the State of Florida, it draws strength from its size, and commands respect from its adversaries.

With two main offices in Orlando and Tampa, branch offices in Fort Myers and Jacksonville, and several satellite offices throughout the state its practice today truly is statewide. It has handled cases in virtually every county in the state, and tried to verdict over 100 cases in the last five years alone. Over that same period, it has fought for, and collected on behalf of its clients, compensation for their injuries totaling in excess of 500 million dollars. Morgan & Morgan is committed to fighting “For the People”, not just today, but tomorrow as well. It is committed to its clients, the people, not the powerful, for the long-haul.

Practice Made Perfect can show you the successful techniques John Morgan incorporated into his marketing and advertising. It took John years to perfect a marketing plan that provided successful results. Now, you can have the techniques utilized by Morgan & Morgan and have the confidence of knowing you’re incorporating proven marketing methods.

The Practice Made Perfect Team

John Morgan graduated from the University of Florida as an undergraduate and attended The University of Florida College of Law, graduating in 1982. Mr. Morgan has lectured extensively for the Florida Academy of Trial Lawyers where he sat on that board for four years and served as a FLAG trustee for the Academy's political arm until 1998. Mr. Morgan has been A.V. rated by Martindale-Hubbell and is currently overseeing the firm's expansion into Jacksonville, Florida. He is a member of the American Trial Lawyers Association and The Academy of Florida Trial Lawyers. He currently serves on the Board of Trustees for the Levin College of Law at the University of Florida.

Kaci Bloemers joined PMP after a 20 year broadcast career in both radio and TV. Kaci has built her reputation by developing strategies for her clients that are both creative and impactful. Client service is a commitment for Kaci, and she will see each client through the development of their media strategy, commercial production, and execution of their campaign.

Amy Frost is a graduate of Ball State University with a BA in Journalism.  She has over 10 ten years of experience in media, working for both advertising agencies and broadcast stations. Her dedication to client satisfaction resulted in a successful career at some of the top television networks, including NBC, FOX, CW and MNTV.

Vanessa Bouza attended the University of Florida where she received a Bachelor’s of Science in Telecommunications. Her background includes both Print publications and Television stations, including local NBC, CW, CBS, and Univision stations. In addition to general market advertising, Vanessa spearheads our Hispanic Marketing efforts. Being of Hispanic descent herself, she understands the differences within Hispanic cultures and creates effective approaches to appeal to individual market nuances.

Natalie Boyd is a graduate of The University of Florida, and brings a strong media background to her work at Practice Made Perfect. After a career at television stations WBFS and WFOR in Miami, Natalie worked at a Production Company, where she honed her skills in commercial production. Natalie has impressive talent in script writing, editing and commercial creative.

Pamela H. Bouton joined John Morgan & Sharon DeLuca in the infancy of Practice Made Perfect and worked with them to grow the business to where it is today. She brings 30 years of legal knowledge to PMP as a legal assistant and office manager of a law firm. Her position over the past five years has evolved into that of our Business Manager.